Glow naturally with the Noor Superfruit Antioxidant Facial Serum, a luxurious plant-based oil blend designed to nourish, hydrate, and revitalize the skin. Inspired by ancient Ayurvedic beauty rituals and powered by modern botanical science, this serum delivers a potent dose of antioxidants, vitamins, and essential fatty acids that help restore radiance and balance.

“Noor” means glow — and that’s exactly what this serum was created to achieve. With a carefully curated blend of superfruit oils and nutrient-rich botanicals, it works to support skin’s natural resilience while enhancing hydration and luminosity. Lightweight yet deeply nourishing, this serum absorbs quickly without leaving a greasy residue, making it an essential addition to both your morning and nighttime skincare routine.

At the heart of this formula are raspberry, pumpkin seed, and pomegranate oils, each packed with antioxidants and polyunsaturated fatty acids that help maintain hydration and promote a supple, youthful-looking complexion. Avocado and camellia seed oils provide a silky texture while delivering vitamins that support skin softness and elasticity. Turmeric, long celebrated in Ayurvedic traditions, contributes its natural radiance-boosting properties to encourage a vibrant glow.

To elevate both results and ritual, the serum is infused with blue tansy, neroli, and geranium essential oils. These botanicals not only provide a naturally calming aroma but also help refine and balance the appearance of skin tone. Together, they create a sensorial experience that feels grounding, soothing, and luxurious.

Versatility is another hallmark of this serum. Use it on its own as a daily hydrator, layer it beneath a moisturizer for extra nourishment, or pair it with the Superfruit & Jasmine Antioxidant Face Cream for a complete antioxidant-rich routine. For even deeper overnight care, seal in the benefits by applying the Pink Lotus Hydrating Balm after the serum.

Like all Athar’a Pure products, the Noor Superfruit Antioxidant Facial Serum is crafted with a commitment to purity, sustainability, and mindful self-care. It’s 100% natural, vegan, cruelty-free, and free from parabens, synthetics, toxins, and fillers. Every drop is made with nature’s finest ingredients — nothing unnecessary, just what your skin truly deserves.

Bring luminosity back to your complexion with the Noor Serum and experience the beauty of skin that looks naturally radiant, hydrated, and glowing.