Bring a touch of sun-soaked California energy to your look with West Coast HydraMatte Liquid Lipstick, a bright coral shade that radiates warmth, confidence, and carefree charm. Inspired by endless sunsets and ocean breezes, this hydrating matte lipstick captures the easygoing spirit of the West Coast while delivering a polished, long-lasting finish.

Formulated to combine intense color payoff with lasting comfort, the HydraMatte formula glides on smoothly as a liquid and sets to a velvety matte finish within minutes. Once applied, it stays put through your day — no flaking, fading, or tight, dry feeling. The result is vibrant, comfortable wear from your morning coffee to your evening plans.

Infused with nourishing oils and emollients, West Coast keeps lips soft and hydrated even after hours of wear. The breathable texture allows for natural movement while maintaining a perfectly matte look. Its coral hue flatters a wide range of skin tones, instantly brightening your complexion and enhancing your smile with its subtle whitening effect.

Lightweight yet long-lasting, this clean, vegan-friendly formula embodies modern beauty at its best — performance without compromise. Whether you wear it solo for a bold pop of color or pair it with a neutral liner for extra definition, West Coast is the ultimate everyday confidence booster.

Packaged in a sleek, travel-friendly tube, it’s your go-to lip essential for effortless beauty wherever the day takes you.